As a startup, you might not have millions to throw away into expensive marketing strategies like large companies. However, this gives you an advantage. While large corporations have the luxury of spending, they are not able to add a personal touch to their marketing strategies. But as a startup, you’re small enough to permeate through the market and interact with your final consumer at a personal level, and this gives you greater buy-in. So to help you get started on your marketing strategy, here are 5 marketing tips for startups.
We’re in a digital age where information is at people’s fingertips quite literally. As a startup, the easiest way to get the word out is through your social media channels. Regularly post, reply to people’s questions, and even call where you can. With half the world’s population now on social media, the opportunities are limitless.
Attending events puts you in the same room as potential investors, customers, and business leaders in your market. It helps you create connections and network to boost your company’s visibility. Always jump into any opportunity to speak in such events and if not, make a point to ask relevant questions. You never know who might be watching.
Have a unique brand narrative
In today’s world, it’s so easy to get lost in the general brand narrative of almost every company. “We exist to provide solutions to our customers blah, blah, blah…”
Be unique in your marketing strategy. So far, a few startups have done this and exploded with success. Do not be afraid to show your weaknesses to customers. This shows you’re not a money-making machine but a human-driven startup with the zeal to solve problems. Customers want that authenticity.
Always follow up with consumers
Make sure you follow up with first-time buyers and solicit for feedback. Make sure to go above and beyond to do anything in your power that the given feedback is positive, but if not, hopefully you will learn some valuable lessons.
Study your market
Different markets behave differently. Study your market to know what makes them tick. Use demographics and statistics to understand their behavior and tailor your products and marketing to those behaviors.
If you’re not sure where to start, let OSAR Enterprises help you. We specialize in creating and growing product ideas and seeing them manifest into viable products. We believe that every idea has the potential to create a new product, solve a problem, or lead to change. With supply channels across Canada, United States, Japan, China, Australia, United Kingdom, Saudi Arabia, Egypt, India, South Korea and the United Arab Emirates, there’s no reason you should lack a market for your products.